The World Marketing Summit (WMS) is an independent global organization, headquartered in Toronto, Canada, committed to creating a better world for our future generation through marketing. WMS was created in 2010 by Professor Philip Kotler, popularly known as the marketing Guru who initiated global movements through marketing strategies that inspire change in human behavior leading to a positive impact on society and living.

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WMS 2014 – Key Points by Ries

Key points explained by Al Ries.

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WMS 2014 – Key Points by Takaoka

Key Points explained by Kozoh Takaoka

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WMS 2014 – Key Points by Yoshida

Key Points explained by Tadahiro Yoshida

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WMS 2014 – Key Points by Aaker

Key Points explained by by David Aaker