WMS 2013 Malaysia

The World Marketing Summit 2013 concluded successfully in Kuala Lumpur, Malaysia on Sep 28 – 30, 2013. WMS 2013 sustained an engaging and insightful discourse, resulting in delegates exploring case studies, shared experiences and future direction on how social purpose can be injected into business objectives, elevating marketing to address and achieve the United Nations 8 Millennium Development Goals (MDGs), and at the same time, create a consumer market built from shared prosperity.

Over three days, more than 2300 delegates representing 68 countries relished the outstanding speeches and thought leadership on how social purpose can and should be injected into business practice to allow for businesses to make money while furthering a social cause.

WMS 2013 was inaugurated by Dr. Fahim Kibria – Chief Marketing Officer, World Marketing Summit, followed by the message from Prof. Philip Kotler who could not attend WMS 2013 due to family emergency.

Other high profile speakers included Minister Dr. Bernard Kouchner, ex-French Minister of Foreign and European Affairs and Founder of Doctors Without Borders, Professor Dr. Hubert Gijzen, UNESCO’s Director of Asia & Pacific, Mr Shahid Malik, ex Labor Minister of the U.K. and Chairman of Global Cooperation and Development Partnership, Dr. Ashok Khosla, Chairman of Development Alternative Groups, India, and Dr. R. L. Bhatia, Founder of World CSR Day.

WMS 2013, the brainchild of iconic marketing guru, Professor Philip Kotler, aimed to revolutionize the way marketers and consumers think, live and act as an individual and how society can collectively make contributions towards a better future by creating new approaches through marketing. With the vision that it will be an annual gathering of thinkers, social activists, marketing professionals and government officials, the WMS 2013 aims to encourage large multinationals, local SMEs and NGOs to become agents of social change, changing the old model of the developed economies providing charity to the developing nations. This must entail all countries working in concert to address long-standing humanitarian malaise and devise actionable solutions with measurable objectives to resolve the issues.

On the sidelines of the World Marketing Summit, the Youth Parliament, in conjunction with the Revolution Starts Now project, saw 30 children from various schools across Malaysia, a students’ research competition where schools explore new ways to achieve the eight United Nations’ Millennium Development Goals (MDGs).

The key take-outs of the summit stressed on the importance of Public-Private-Purpose partnership  to provide universal primary education, gender equality and the need for businesses to adopt strategies to foster sustainable and continuous improvements rather than one-off donations. The insights generated from influential experts and NGOs in their relative fields defined the key areas of improvements from the health, environmental and educational sectors and what we can do to solve them. Further to that, government institutions and officials resonated the importance of national support and aligning goals with importance.

Finally, the private sector which encompasses large multinational corporations as well as SMEs and small business owners can also implement strategic social purposes as all sectors of society can help contribute towards the betterment of society.