WMS 2014 Japan

WMS 2014 – Program Day 1: Sep 24, 2014

TIME
DESCRIPTION

Registration

10:00-10:50

VIP Greetings & Welcome (by PM, METI Minister, Kotler and Kohzoh, etc.)

10:50-12:20

VIP Greetings & Welcome (by PM, METI Minister, Kotler and Kohzoh, etc.)

12:20-13:20

LUNCH

13:20-14:50

Theme 2. Innovation through Marketing (15 minutes each)

14:50-15:10

15:10-16:40

Theme 3. Growing Your Business in Emerging Markets (15 minutes each)

16:40-17:00

BREAK

17:00-18:30

Theme 4. Branding in the Digital Age (15 minutes each)

18:30-18:45

Summary, Our Plan for Tomorrow, and Closing Statement (by Dominique Turpin )

19:00-21:00

Official Reception Party at the same hotel Banquet Hall

WMS 2014 – Program Day 2: Sep 25, 2014

TIME
DESCRIPTION

Registration

9:30-11:00

Theme 5. Marketing in the Digital Age (15 minutes each)

11:00-11:20

BREAK

11:20-12:50

Theme 6. Improving Company Marketing (20 minutes each)

12:50-13:50

LUNCH

13:50-15:20

Theme 7. Improving the World (15 minutes each talk)

15:20-15:40

BREAK

15:40-17:10

Theme 8. Improving Japan (15 minutes each)

17:10-17:40

Summary and Conclusions (by Prof. Philip Kotler)