WMS 2016

Theme: “Marketing in Developed Markets.”

WMS 2016 PROGRAM – DAY 1 OCT 11, 2016

TIME
DESCRIPTION

9:30-9:50

Opening Remarks (20 min)

9:50-10:10

Keynote by P. Kotler

10:10-10:30

Keynote by K. Takaoka

10:30-12:00

Theme 1: The Age of Digital & Social Media.

Shintaro Tabata (Senior Vice President, Head of Corporate Sales: Line Corporation)
  
Dato Ibrahim Ahmad (Director General: MARA Malaysia)
  
V. Kumar (Distinguished Chair Professor of Marketing: Georgia State University)
  
Russell Belk (Kraft Foods Canada Chair in Marketing / York University Distinguished Research Professor)

Moderator:
Rob Wolcott (Co-founder: Kellogg Innovation Network “KIN”)

12:00-13:00

Lunch

13:00-14:30

Theme 2: Creating and selling Value
  
Malcolm McDonald (Emeritus Professor: Cranfield University)
  
James Anderson (Professor: Northwestern University)

Salvador Lopez Jimenez (Professor of Marketing: Esade Business School)

Moderator:
Dominique Turpin (President: IMD)

14:30-15:00

Coffee Break

15:00-16:30

Theme 3: Engagement/Experiential marketing.

Xavier Lopez (President & Founder: Kidzania)

Yasuyuki Tanabe (Country Brand Marketing Manager: AirBnB Japan)

Junichiro Kurokawa (Managing Director, Accenture Interactive Lead, Accenture Digital, Accenture Japan)

V. Kumar (Distinguished Chair Professor of Marketing: Georgia State University)

Moderator:
Yoshimitsu Kaji (Director of Marketing & Communications: Accenture)

16:30-16:45

Break

16:45-18:15

Theme 4: Data Driven Marketing

Moran Cerf (Professor: Kellogg School of Management)

David Reibstein (Professor of Marketing: Wharton University)

Dominique Hanssens (Distinguished Professor: UCLA Anderson Graduate School of Management)

Moderator:
Marc-Oliver Opresnik (Marketing Professor: Luebeck University)

19:30-21:30

Gala Reception Dinner

WMS 2016 PROGRAM – DAY 2 OCT 12, 2016

TIME
DESCRIPTION

9:30-11:00

Theme 5: Marketing in Developed Markets.

Philip Kotler (Distinguished Professor: Kellogg School of Management )

Kozoh Takaoka (President & CEO: Nestle Japan Ltd )

Larry Light (CEO: Arcature Inc./ Ex Global CMO of McDonalds)

Moderator:
Dominique Turpin (President: IMD)

11:00-11:15

Break

11:20-12:30

Theme 6: The CMO in Japan

Daisuke Otobe (Chief Marketing Officer: Shiseido Japan Co., Ltd.)

Masafumi Ishibashi (Chief Marketing Officer: Nestle Japan)

Masahiro Moro (Senior Managing Executive Officer: Mazda Motor Corporation)

Moderator:
Motohiro Ando (General Manager: Hakuhodo Inc.)

12:30-13:30

Lunch

13:30-14:45

Theme 7: Career and Marketing

Akie Iriyama (Associate Professor: Waseda University)

Tetsuhito Soyama (Director of Human Resources: Cyber Agent, Inc.)

Yuki Hiro (Founder: NPO Nimaimeno Meishi)

Moderator:
Akira Sakai (Executive Director, Human Resource Department Career Development Advisor: Dentsu Diversity lab)

14:45-15:15

Coffee Break

15:15-16:45

Theme 8: Innovation and New Business Models

Ahsan Iqbal (Minister for Planning, Development and Reform: Pakistan Govt.)

Julie Henessey (Clinical Professor of Marketing: Kellogg School of Management )

Daisuke Shigematsu (CEO SpaceMarket, Inc.)

Rob Wolcott (Clinical Professor of Innovation & Entrepeneurship: Kellogg School of Management)

Moderator:
Rob Wolcott (Clinical Professor of Innovation & Entrepeneurship: Kellogg School of Management)

16:45-17:00

Break

17:00-18:30

Theme 9: Marketing Sustainability

Istvan Kapitani (Executive Vice President, Retail: Royal Dutch Shell)

Gregor Forbes (Managing Director, Pearson PLC)

Tadahiro Yoshida (Chairman & Chief Executive Officer: YKK Corporation & YKK AP Corporation)

Moderator:
Marc-Oliver Opresnik (Marketing Professor: Luebeck University)

18:30-18:45

Closing Speech: Prof. Philip Kotler (Distinguished Professor: Kellogg School of Management )